wireless carrier offering free and low cost cellphone plans subsidised by RingBack Tone Advertisement.Д®ndorsed Ad-RBT service is currently offered to telecoms in Europe under partnerships between mobile advertising firm Xipto and RBT provider Muzicall and by Xipto working directly with some operators and Music RBT providers. Since 2012, RingPlus was, and still is, the first U.S. Commercial use of RBT advertisement started around 2008 with mobile carriers Turkcell, RingPlus, Orange's Yesss! and Peter Zahlts. Based on Seelig's patent filings and publishing in the Economist Magazine in August 2001, the first functional prototype for RingBack Tone Advertisement was developed by Karl Seelig in 2001. The development of RingBack Tone Advertisement started with patent filings in 2000 by Jonathan Streitzel and is still ongoing. It has been reported that in the United States, consumers rate RingBack Tone advertisements as the second most acceptable form of advertising they would allow on their mobile device. RingBack Tone advertising is being described as a new type of advertising that competes with long-standing advertising media such as TV, radio, newspaper, and the Internet. According to the Mobile Marketing Association (MMA), which released the first guidelines regulating RingBack Tone Advertisement, it is a subcategory belonging to mobile marketing. RingBack Tone advertisement is categorized as in-call media (Keller, September 2009) or in-call advertisement (Qiao, 2009 Brian, 2009). List of Carriers Offering RingBack Tone Advertisement (alphabetical order) Carrier List of Online Booking Interfaces (alphabetical order) PlatformД«harat Sanchar Nigam Limited (BSNL India) RingBack Tone Advertisement can be booked via direct negotiation with the carrier or firms offering the services and/or online with booking interfaces that are similar to Google AdWords.Д®xamples of firms using RingBack Tone Advertising include but not limited to:Д¬oca-Cola, Unilever, Procter & Gamble, Nestle, Warner Bros., Burger King, Nivea, Kraft, HSBC, Aviva, China Airlines, Taiwan Sports Lottery, TKK Fried Chicken, HOLA, Nokia, Yakult, Marvel, King Games, Air Asia, Cadbury, Nissan, Datsun, HP, Canon, Hitachi, Whirlpool, Nerolac.

6 Effectiveness of RingBack Tone AdvertisementДЄ) Interactive Reverse RingBack Tone Advertisement (IRRBT-Ad) specifically targets the subscriber.Д«) Interactive RingBack Tone Advertisement (IRBT-Ad) specifically targets the person calling a subscriber.

3 List of Carriers Offering RingBack Tone Advertisement (alphabetical order).2 List of Online Booking Interfaces (alphabetical order).

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